Get more positive coverage for your clients or brand
World-class experts share their secrets on how to craft newsworthy stories, create winning pitches, become a trusted resource, and master the tools of the trade!
August 26-28, 2021
PR Coach, CEO, and speaker
Chief Communications Officer, NPR
CEO, Paine Publishing
Boost awareness. Gain credibility. Become an authority. Find new customers.
The benefits of earned media are undeniable! Join us August 26-28 for this entirely free online public relations summit and learn from over 30 industry experts on how to gain more of that game-changing coverage.
EXPLORE SESSIONS FROM ALL FOUR TRACKS TO MULTIPLY THE IMPACT EARNED MEDIA CAN MAKE FOR YOUR CLIENTS OR BRAND
The newsworthy story
PR pros turn coal into diamonds. We take what other people might see as trivial and find the angle that convinces audiences to care. In this track, our experts delve into the craft of storytelling and what makes a story newsworthy.
The winning pitch
The trusted resource
There’s no PR without relationships— those with clients or bosses, and those with the journalists who may cover your story. In this track, our experts help you become a resource, partner, and trusted advisor for clients, bosses, and the media.
The tools of the trade
What takes you from the first seed of a story idea to a high-profile headline or TV spot? How do you measure your results? This track highlights the tools, data and frameworks you need to make an impact and align PR with business objectives.
30+ Expert Speakers
What you get with your All-Access Pass
Unlimited access and amazing bonuses
Lifetime access to all the sessions ($397 value)
Say yes to it all. Watch and re-watch
to your heart’s content.
MP3 recordings of all the sessions ($200 value)
Load them on your phone
to listen and learn on the go.
$100 off your next Bulldog Awards entry
Get the recognition you deserve with a Bulldog Award—and save on your entry fee.
Book by David Meerman Scott ($25 value)
Get a print copy of one of David’s best-selling books (while supplies last – US residents only).
$50 Off a Crisis Comms Mastery All-Access Pass($50 value)
Get an exclusive discount on the purchase of our next Crisis Comms Mastery virtual summit’s All-Access Pass.