Keynotes

Michael Smart

What’s Working Now: Media Pitches that Earn Coverage and Strengthen Relationships

Gini Dietrich

Integrating the PESO Model: How to Evolve and Adapt for the Future

David Meerman Scott

Fanocracy: Turning Journalists, Customers, and Clients into Fans

The Newsworthy Story

Sandra Fathi

Media Golden Ticket: Leveraging Data to Generate News

Courtney Walker, Kathy Wilson, Katie Johnson, Sean Dowdall, Tiffany Guarnaccia

Anatomy of an Award Winning Campaign

Jennifer George Caligiuri, Nicole Rodrigues, Ronn Torossian

Influencer Campaigns that Shape Brands and Get Results

Angela Chitkara, Reggie Dance

Multicultural PR: Reaching and Representing a Diverse Audience

The Winning Pitch

Nikki Woods

PR Subject Lines that Get a Yes

Emerald-Jane Hunter

TV Bookers: Rock the Pitch, Land the Placement

Gini Dietrich, Martin Waxman

Inside PR: A Pitch is Still a Pitch

Paula Rizzo

How to Pitch Broadcast Media

The Trusted Resource

Tim Brown

5 Secrets to Become a PR Rockstar

Chris Elliott, Megan Delaire, Tom Hallman

Journalists Tell-All: What We Want from PR pros

Curtis Sparrer, Robin Beaman, Tiffany Guarnaccia

The Trusted Advisor: Managing Client Relationships and Expectations

Tim Brown

How to Think Like a Boss and Get Ahead

Beth Friedman, Celena Fine, David Landis

The Trusted Source: How to become a journalist’s Go-To

Anne Isenhower, Karen Swim, Matias Rodsevich

Solo PR: How Small Shops Can Win Big

The Tools of the Trade

Frank Strong, Ned Lundquist

Earned Media Trends and Best Practices Revealed (Survey Analysis)

Shonali Burke

Evaluation Essentials for Social PR Superheroes: Smart PR Metrics

Martin Lyster

State of PR Technology

Kyle Villeneuve

Story Amplification: The 3-Pronged Approach to Get Your Message Out