EXTENDED FREE ACCESS:

Get more positive coverage for your clients or brand

World-class experts share their secrets on how to craft newsworthy stories, create winning pitches, become a trusted resource, and master the tools of the trade!

For a limited time, we’re extending free access to Earned Media Mastery by 7 days.

Free access will close on September 8th at 11:59 PM ET

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Online Summit

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August 26-28, 2021

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100% Free

Keynote Speakers

Michael Smart

PR Coach, CEO, and speaker

Isabel Lara

Chief Communications Officer, NPR

Katie Paine

CEO, Paine Publishing

Boost awareness. Gain credibility. Become an authority. Find new customers.

The benefits of earned media are undeniable! Join us August 26-28 for this entirely free online public relations summit and learn from over 30 industry experts on how to gain more of that game-changing coverage.

EXPLORE SESSIONS FROM ALL FOUR TRACKS TO MULTIPLY THE IMPACT EARNED MEDIA CAN MAKE FOR YOUR CLIENTS OR BRAND

The newsworthy story

PR pros turn coal into diamonds. We take what other people might see as trivial and find the angle that convinces audiences to care. In this track, our experts delve into the craft of storytelling and what makes a story newsworthy.

The winning pitch

You have a newsworthy story that your audience needs to hear—if only a journalist would read your email or take your call. So how do you get them interested? This track covers the art of pitching, from broadcast to print.

The trusted resource

There’s no PR without relationships— those with clients or bosses, and those with the journalists who may cover your story. In this track, our experts help you become a resource, partner, and trusted advisor for clients, bosses, and the media.

The tools of the trade

What takes you from the first seed of a story idea to a high-profile headline or TV spot? How do you measure your results? This track highlights the tools, data and frameworks you need to make an impact and align PR with business objectives.

30+ Expert Speakers

See the complete Lineup

What makes this event different?

It’s entirely free

For a full 72-hours, get access to all the sessions by all the speakers for free. No catch. No con. No kidding.

Its lineup is stacked

Simply put, our speakers are incredible. Award-winning journalists and PR professionals, best-selling authors, experts in the industry, and agency leaders are all on the lineup.

It’s ready when you want it

Log in when it suits you and stream any session you want. You don’t have to worry about time zones. There’s no schedule to keep. No conflicting time slots.

Discover the secrets to earning more positive media coverage for your clients or brand.

Register now for extended free access to the Earned Media Mastery virtual summit!

We’ll also send you news and updates about speakers, sessions and more.

Learn how to cut through the noise and get the attention of journalists