MEDIA INTELLIGENCE SERVICES
Agility’s Media Intelligence combines the expertise of your dedicated team of Agility media analysts with our AI-powered media monitoring and social listening platform to deliver business-critical insights.
HOW IT WORKS
Our approach combines essential human validation and curation with our AI-powered media monitoring platform to deliver the actionable insights and critical awareness necessary to make more informed business decisions, respond to a crisis, and further your brand’s reputation.
We appreciate the personalized customer service we receive. But even more than that, we like having a partner that is willing to be innovative in how they work with us.
Agility listened to our needs and what we wanted, which was a comprehensive media report of the last year, and they produced a really great report very quickly that shows the impact of our narrative on a global scale.
MEDIA INTELLIGENCE SERVICES
frequently asked questions
WHAT SOURCES CAN YOU MONITOR?
You name it and we can monitor it. We’ll work with you to ensure we’re tracking every source vital to your brand across print, online news, broadcast, podcast, and social media channels.
WHAT IS THE PRICE OF MEDIA INTELLIGENCE SERVICES?
Pricing varies depending on the scope involved. We recommend booking a free consultation to get a sense of your needs and options.
WHAT TYPES OF CUSTOM REPORTS CAN YOU PROVIDE?
We can provide any type of custom report you need to succeed, whether it’s a weekly, monthly, quarterly, or annual media insights reports; crisis management and response evaluation; campaign or special project analysis; or competitive/market share analysis. If you don’t find yourself on this list, we will work with you to provide a turnkey solution.
DO YOU HAVE ANY CLIENT REFERENCES?
Yes! Our clients love to share the success they’ve experienced with our media intelligence services. Check out our client success stories to learn more.
MEDIA INTELLIGENCE IN ACTION
One of North America’s leading airlines and a founding member of the Star Alliance needed a comprehensive media intelligence solution that would enable them to aggregate their coverage from across content sources (traditional and social), monitor industry and competitor coverage, and analyze their share of voice—in real-time. Additionally, the airline required flexible reporting for high-volume periods of coverage.
Thus, the airline was looking for a true strategic media partner who was able to provide turnkey solutions when necessary and always ensure the delivery of up-to-date coverage and news, no matter where it came from. Enter Agility PR Solutions.
Agility devised a two-pronged solution. First, to help the airline stay on top of coverage, gain decision-critical media insights, and align the outcomes of PR and communications activities with business goals, Agility delivers three kinds of custom reports:
- Curated media briefs: Delivered via email twice daily, these executive-ready briefings cover the airline’s top news across traditional and social channels, as well as competitor news and trending industry topics.
- Quarterly and annual reporting: The quarterly reports include metrics such as top stories, sentiment, share of voice, and brand benchmarking, as well as analysis on specific topics. The reports expand upon the media briefings by covering the full breadth of the airline’s performance over time.
- Special reporting on an as-needed basis: During times of crisis or the launch of a new initiative, Agility’s special reports provide the airline real-time media insights.
Second, the airline has access to the top-rated Agility platform for monitoring and outreach purposes.
The airline and their dedicated Agility team work in complete synergy. Agility’s unique approach to human curation and manually qualifying sentiment ensures the airline’s team has an accurate and constant awareness of how they are being represented in the media while the use of the Agility platform has resulted in cost savings and greater efficiency as a team. Thanks to Agility, the airline now has the in-depth tracking and insights it needs to further drive key business decisions.
SPEAK TO AN EXPERT
Talk to one of our experts to learn more about Media Intelligence and how we will partner with you to create the right solution.