AI trust and transparency: The 2026 brand playbook for ethical communication
Artificial intelligence (AI) isn't a side project in communications anymore. It's how brands listen and speak. Think of auto-drafted emails. Chatbots answering questions at 3 a.m. Personalization engines that remember your preferences. AI sits in the middle of...
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Crisis Comms & Media Monitoring
AI crisis scenarios: What PR teams actually need ready before the next fake drops
The first time you deal with a convincing fake of your own executive, you learn something uncomfortable: the question isn't whether it's real. You know it isn't real. The question is how you prove that to eleven thousand people who already shared it, a reporter who's...
Crisis management in public relations: What actually holds up under pressure
Most PR advice is written for calm days. Calm days don't need advice. The real test of a communications function is the week nobody planned for. A product recall, a breach notification, a screenshot going around faster than legal can review a statement. What happens...
How PR teams use news APIs for real-time media monitoring
Real-time media monitoring has become one of the most operationally demanding parts of PR and communications work. A story can move from a regional outlet to national coverage within hours. A social media post can trigger a wave of press attention before anyone on the...
PR Tech & AI
Zero business schools teach GEO—why that’s a problem for every communications team
I've spent twenty-five years building brands through earned media. I've watched the industry survive social, mobile, the collapse of print, the rise of influencer, and the platform wars. None of it compares to the structural shift happening right now. More than a...
AI didn’t make thought leadership generic—it exposed that it already was
Thought leadership is entering a new era, where both journalists and public relations professionals are navigating the reality that AI has fundamentally changed how ideas are created and shared. Highly polished perspectives can seemingly be churned out in a matter of...
The human signal: What still makes journalists pay attention in an AI-generated world
Artificial intelligence has reshaped the way public relations teams produce and share content. From writing press releases to creating media pitches, AI enables communicators to work faster and at a much larger scale. While these capabilities have improved efficiency,...
Content & Media Relations
Engineering, science and tech marketing missing podcast audiences
~ New research shows UK podcast audiences reaching record numbers, but technical marketing programmes have barely begun to use the format ~ UK podcast listening reached a new weekly record in early 2026, according to Ofcom, with reach climbing from 23 per cent to 27...
Zero business schools teach GEO—why that’s a problem for every communications team
I've spent twenty-five years building brands through earned media. I've watched the industry survive social, mobile, the collapse of print, the rise of influencer, and the platform wars. None of it compares to the structural shift happening right now. More than a...
AI didn’t make thought leadership generic—it exposed that it already was
Thought leadership is entering a new era, where both journalists and public relations professionals are navigating the reality that AI has fundamentally changed how ideas are created and shared. Highly polished perspectives can seemingly be churned out in a matter of...