What the Data Tells Us About AI Visibility in 2026
For our 2026 research report, Closing the AI Visibility Gap, Agility PR Solutions analyzed 24,480 prompt-and-answer pairs across ChatGPT, Perplexity, Gemini, and Claude, capturing 183,004 brand mentions and 177,487 citations across 48 industries. The aim was to...
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Crisis Comms & Media Monitoring
Crisis management in public relations: What actually holds up under pressure
Most PR advice is written for calm days. Calm days don't need advice. The real test of a communications function is the week nobody planned for. A product recall, a breach notification, a screenshot going around faster than legal can review a statement. What happens...
How PR teams use news APIs for real-time media monitoring
Real-time media monitoring has become one of the most operationally demanding parts of PR and communications work. A story can move from a regional outlet to national coverage within hours. A social media post can trigger a wave of press attention before anyone on the...
Crisis communications in focus: Tips for responding swiftly and smartly
When a crisis strikes, there’s no room for hesitation. In fact, when something like a social media backlash or a cybersecurity breach occurs, a company’s reputation can go down within minutes. This is why you need to have a fast communication response plan. Research...
PR Tech & AI
The old university brand hierarchy does not map to the AI era—what that teaches every brand trying to borrow authority
Harvard 17. Yale 19. The prestige premium just got repriced. We just published the 5W AI Higher Education Index 2026 — the first benchmark of AI production capacity across 50 universities. Six equally weighted dimensions. 3,600 prompt-engine runs across ChatGPT,...
AI search is rewriting the rules of visibility—and PR is either leading or lagging
In the first four months of 2026, 68 percent of Google searches in the US ended without a single click (source: Similarweb data). More than two-thirds of the search behavior brands spent twenty years optimizing for now ends on the results page, answered by AI before...
When AI summarizes your brand before customers visit your website
Over the past few years, the way people discover brands has started to change. Instead of scrolling through multiple search results and visiting several websites, many users now turn to AI-powered assistants that generate quick, conversational answers. Whether someone...
Content & Media Relations
The old university brand hierarchy does not map to the AI era—what that teaches every brand trying to borrow authority
Harvard 17. Yale 19. The prestige premium just got repriced. We just published the 5W AI Higher Education Index 2026 — the first benchmark of AI production capacity across 50 universities. Six equally weighted dimensions. 3,600 prompt-engine runs across ChatGPT,...
AI search is rewriting the rules of visibility—and PR is either leading or lagging
In the first four months of 2026, 68 percent of Google searches in the US ended without a single click (source: Similarweb data). More than two-thirds of the search behavior brands spent twenty years optimizing for now ends on the results page, answered by AI before...
When every brand has AI, what makes your story newsworthy?
Artificial intelligence has fundamentally changed the way brands create content. Press releases, media pitches, blog posts, executive bylines, and social media updates that once required days of planning can now be drafted in minutes. This accessibility has made it...