10 Best Cision Alternatives for PR Teams in 2025
As one of the PR industry’s most widely recognized platforms, Cision has been a part of many teams’ tech stack at one point or another. However, it’s critical for teams to reevaluate tools and workflows to ensure they continue to meet the needs of the brand or...
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Crisis Comms & Media Monitoring
When crisis strikes: The art of responsible cybersecurity communications
The rise in high-profile cyber incidents, such as those recently involving Marks & Spencer and Adidas, has revealed much regarding best practice concerning transparency and speed-to-action. However, such breaches have also brought forward a key learning for the...
When crisis strikes: The playbook for reputation survival
When a crisis hits, reputations are on the line. Attorneys and public relations professionals stumble, not because they lack smarts, but because they freeze or fumble the response. In today's world, news spreads faster than wildfire. Your reputation can take a hit in...
Using media intelligence tools to track competitors and industry trends
Picture yourself in a large room with members of your sector, including journalists, influencers, rivals, clients, and specialists. Everyone is speaking simultaneously. Imagine being able to hear them all clearly, comprehend what they have to say, and utilize that...
PR Tech & AI
The role of AI in modern PR campaigns
Artificial intelligence (AI) now plays a central role in public relations. It automates tasks, delivers real-time insights, and helps PR teams build smarter, faster campaigns. From tracking media coverage to managing crises and customizing content, AI brings speed...
9 ways developers can use AI to market their side projects or SaaS tools
Many developers know how to build great products. But when it comes to marketing, things can get tricky. The good news? AI tools can now help you reach more people, create better content, and market smarter without needing a full-time marketing team. Automate Social...
5 essential digital marketing tools to boost your campaigns
If you sometimes feel overwhelmed by the countless digital marketing tools available in today’s market, you’re not alone. Given our current dynamic tech landscape, it’s easy to feel lost when trying to determine which tools will effectively elevate your marketing...
Content & Media Relations
Why media relations is a long-term PR investment, not a quick fix—and how to make it work for you
Many firms anticipate quick results when considering public relations. They want their names to be immediately cited by prominent influencers, trend on social media, or appear in prominent press. However, that isn't how effective, actual PR operates, particularly in...
The role of AI in modern PR campaigns
Artificial intelligence (AI) now plays a central role in public relations. It automates tasks, delivers real-time insights, and helps PR teams build smarter, faster campaigns. From tracking media coverage to managing crises and customizing content, AI brings speed...
In an era of distrust, your executives are your brand’s most powerful asset—here’s how to tap their creative voices
Public trust in institutions is at a historic low—only 28% of people express confidence in them, according to a recent Gallup poll. Brands can no longer rely on corporate messaging alone to influence audiences or drive action. They need real people. Amid growing...