6 Ways Agility PR Solutions Clients Are Using PR CoPilot for Smarter, Faster PR
Agility PR Solutions has introduced a series of new AI-enabled capabilities throughout 2025, enhancements that now sit within PR CoPilot, the platform’s suite of AI-powered features designed specifically for communicators. These tools help PR teams work...
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Crisis Comms & Media Monitoring
How AI-powered media monitoring is transforming PR strategy
The media landscape has evolved into a 24/7 information environment, where brand conversations occur at an accelerated rate. For PR professionals, managing the vast flow of data across news outlets, blogs, podcasts, and social media channels has become a challenging...
7 reasons why media monitoring is essential for crisis management
When a crisis hits, your timing and strategy determine whether you’re guiding the story or getting steamrolled by it. Media monitoring gives you the awareness to see the full landscape, react in real time, and keep your team aligned. Instead of guessing where the...
Crisis communications in the age of deepfakes: What PR teams must prepare for
Deepfakes have officially become one of the most dangerous threats to brand reputation in the digital era. What was once experimental tech used for entertainment has evolved into a powerful and harmful weapon capable of damaging individuals, companies, and...
PR Tech & AI
How to use AI as a tool for efficiency and automation in PR
In the fast-paced world of public relations, efficiency is more than a competitive advantage—it is essential. Every campaign, every press release, and every media pitch competes for attention in an environment defined by immediacy and volume. Artificial intelligence...
Predictive PR: How AI & big data are reshaping tech brand narratives
The world of public relations is no longer waiting for the following big headline, is it? Rather, it’s starting to become apparent. Predictive PR has emerged as the next leap in brand communication by blending artificial intelligence with Big Data. Once seen as a...
New PRSA guide, ‘AI Prompting 101,’ offers step-by-step prompts to help communicators turn generative AI from experiments to strategy
Generative AI has created a wealth of new opportunities for the PR industry—along with plenty of new challenges. A new resource from The Public Relations Society of America (PRSA) aims to tackle AI obstacles with practical, structured guidance to help communications...
Content & Media Relations
Maximizing brand coverage and analysis in the digital age
The internet and related technologies continue to transform the PR industry. In 2025, 33% of consumers found new brands and products via search engines, while 30% did so through social media ads, with the value of digital marketing projected to reach $1.3 trillion by...
How to use AI tools to supercharge your public relations strategy
Traditional PR often struggles with targeting the right journalists, measuring return on investment (ROI), and spotting risks before they become crises. But AI in modern PR has changed that. Let’s take a closer look at why AI-powered tools are so important in modern...
Beyond aesthetics: Building meaningful connections in lifestyle PR
Lifestyle public relations has long been associated with aesthetics—beautiful imagery, aspirational branding, and curated experiences designed to capture attention. But in a world where consumers are more discerning than ever, visuals alone are not enough. People want...